We all know how hard it is to get a true perspective. Even our reflection in a mirror is a reverse view. Succinctly articulating what you are is tricky. It often takes an outsider looking in to help uncover what’s really important. Something we've a proven track record in. It's a process that works and it provides the essential ingredient found in all of our output. You're the expert on your business and we'll work with you to find the 'golden thread'. Sometimes it's from an informal chat. Sometimes it's a facilitated workshop. And sometimes it's the result of research. But it's never guesswork.
We've brought brand clarity to universities, technology firms, FMCG ranges — we've even helped one of the world's most respected business schools to see things from a different perspective.
All you need bring is an open mind.
Clarity: Regent’s University London
Regent’s University offers students a unique experience within one of London’s Royal parks. Articulating the more exclusive offering of the private university had been difficult in the past. Mosaic recommended making the positioning clear and narrowing the focus to attract the kind of people who would thrive at Regent’s.
Expressing exclusivity requires sensitivity. We built on the visual identity we had previously shaped, introducing a new photographic language that had echoes of designer labels. A style the target students found affinity with. We changed the strapline to London’ s Independent University to reinforce the University’s private status. This gave clarity to the offering, resulting in higher quality leads and improved brand perception.
clearing campaign speak
And here are a few we prepared earlier...
Always less is more. Never more or less.
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